Torin, a leading producer of energy-efficient fan technology to the global air movement industry, has celebrated six decades of British manufacturing with a company rebrand to reflect the forward-thinking business of today. Having manufactured in Swindon since 1964, the company has unveiled a fresh identity including a new name, logo, brand colour, website, updated internal and external signage, as well as a branded lorry curtain. The company’s striking new logo features a motor, which is central to Torin’s market-leading EC (electronic commutated) motor and fan technology. A new brand slogan appears below the logo, ‘Efficiency with every rotation’, which illustrates Torin’s commitment to sustainable air movement.
As well as the visual rebrand from orange to a two-tone teal brand colour, the company has also shortened its name to Torin, with the company previously known as Torin-Sifan. This reflects the company’s transformation from AC to EC technology, with the Sifan product range previously representing the AC technology. Over the last 20 years, legislation aimed at reducing energy consumption of building products has driven significant migration to EC technology with 70% of Torin’s products now featuring EC technology. Torin’s EC Manufacturing and Technology Centre provides the manufacturing capacity needed to satisfy future requirements. The company’s 25,000 sq ft manufacturing facility is a centre of excellence in the design, development and manufacture of highly efficient EC motor and fan technology.
Torin has also been investing in the future through a Knowledge Transfer Partnership (KTP) with the University of Exeter, part-funded by Innovate UK. KTPs bring together forward-thinking businesses and expert academics to tackle strategic innovation challenges to deliver economic, societal or environmental outcomes. KTPs give organisations the opportunity to access new expertise and capabilities, develop new products and services, and unlock industry-leading solutions. KTPs fund a high-calibre graduate who works full time to transfer expertise between the University and the business. At Torin, Hamid Zokae was employed by the University of Exeter but was based at Torin in a 3-year KTP programme. In Torin’s case, the project Hamid worked on was based around CFD (Computational Fluid Dynamics). Following the completion of the KTP programme Hamid is now a full-time employee of Torin.
“We are delighted to have celebrated six decades of manufacturing in Swindon. Our 60th anniversary is a milestone that not only celebrates our heritage but also marks the beginning of a new chapter for Torin with our rebrand reflecting our investment in the Torin of the future. We specialise in the design of standard and bespoke, energy-efficient equipment solutions that support healthy, sustainable air movement. Our advanced EC motor technology ensures optimal energy efficiency, reducing operational costs and delivering the improvements customers need. This focus means we are able to support our customers in delivering their own sustainable products to market,” says Gareth Cook, Commercial Director at Torin.
The combination of a new logo, brand colours, new website, and a streamlined name support Torin’s ongoing investment into the business, reflecting new modernisation, productivity and technologies. Torin’s new website has a sleek, clean design while photographs of Torin’s staff illustrate the company’s approachable, helpful ethos, with employees going the extra mile to find solutions for its customers. Meanwhile, the website’s navigation has also been improved to make it easier and quicker for users to access information.
Torin designs and manufactures highly efficient low-carbon motors, motorised impellers and fans for the residential and commercial HVAC manufacturing markets worldwide. Using its engineering expertise and market-leading air movement technology, Torin provides sustainable and customisable fan solutions for its customers. The company prides itself on the ability to work closely with its customers to understand their needs and create tailor-made solutions for them. Torin appreciates customers’ requirements are always evolving with the times and it will continue to adapt to ensure it meets them. This is underpinned with an extensive team of product development and applications engineers.
Torin’s customers are involved in numerous diverse markets ranging from the international heating, ventilation, air conditioning and refrigeration industries to business machines, electronics cooling, telecommunications, and domestic appliances, with Torin able to offer a diverse range of standard and custom air-movement solutions across all of these industry sectors and more.
Torin’s commitment to sustainability is further underscored by its ISO 14001 Environmental Management System certification, demonstrating its dedication to reducing environmental impact. Additionally, the company upholds the highest health and safety standards, holding the ISO 45001 certification for occupational health and safety management.
For further information on all products and services offered by Torin Tel: +44 (0) 1793 524291 or visit www.torin.co.uk
